Hey! My name is Eloise Dack and I aspire to be your next Senior Product Manager at ZOE.
When you scroll down, you will find my reference testimonials and a brief portfolio that addresses my experience managing complex projects, developing user-centric features, and launching successful products. I’ve also included my Gallop CliftonStrengths report that gives your team a window into my natural patterns of thinking, feeling and behaving.
Funxtion
The following portfolio relates to some of the work I completed in my current role as Product Manager at Funxtion.
Headquartered in Amsterdam, Funxtion is a global fitness technology scale-up operating in the B2B2C domain, helping businesses like gym operators to provide personalised fitness experiences to their members. The product lineup consists of a white-label member app, a fitness content SDK, an in-gym streaming solution, and a fitness content management platform.
At the heart of the product line lies world-class fitness content produced in-house at Funxtion. This includes video classes, interactive digital workouts, training plans, and more, serving as a fundamental component across all digital products.
User Research Strategy
Establishing a design process
As Product Owner/Manager, I collaborated with our Senior UI/UX Designer to establish a formal design process that included user testing, design reviews, and structured development handovers. This new framework reduced duplication of work, improved communication between teams, and ensured that user experience was a central part of our product development cycle.
User Feedback
To better identify user problems, I collaborated with our team to develop an in-app feedback feature, that complements existing user analytics. The tool allows clients to collect customised feedback automatically or manually at key moments in the user journey, funnelling insights to the right teams.
This feature has proven valuable for both our product team and clients, such as during a pilot SDK programme where it helped evaluate the programme's success based on user feedback.
User Story Mapping
To address user feedback on our mobile app workout player, our UI/UX Designer (Anton) and I facilitated a user story mapping workshop which Anton based on Jeff Patton's model, involving a multidisciplinary team.
We mapped the user journey, identified pain points, and synthesised findings into a visual representation in Miro. We prioritised these insights to create user stories and began designing the new workout player. This structured approach helped solve key user challenges, improving both guidance and flexibility within the app and SDK.
Beta Testing
My team led the initial beta testing stage for our new API and white-label mobile app launch. Key responsibilities included ensuring a seamless transition for users, preserving data and preferences, and verifying that essential functions worked as expected. This multi-stage process that involved cross-functional collaboration was crucial to the success of the new version and its smooth rollout.
Improved Analytics
To address our analytics challenges, I collaborated with marketing and development teams to solve two issues: limited event data and fragmented analytics across products. First, we defined granular analytics events, filling gaps in our app and SDK user flows, which improved our understanding of user behavior. Then, we consolidated our analytics by setting up Looker Studio to unify data from all clients and products. This enabled us to compare events across platforms, allowing for more informed decision-making and improved user experiences.
Execution of Complex Projects
Mobile App SDK
From conception to development to launch
In early 2023, Funxtion needed to help clients integrate fitness content into their apps more rapidly. I worked with a dedicated team to build a fitness content SDK, cutting integration time from weeks to days. We scoped the project based on client needs and user research, ensuring support for all content types like video, audio, and workouts.
Together with our Senior UI/UX Designer, we created a sitemap to break the project into milestones, making it easier for our dedicated external engineering team to develop. Collaborating closely with our CTO, Project Manager and commercial teams, we achieved our goal of making it easier for clients to integrate personalised fitness content into their apps, ultimately improving their members’ gym and fitness experiences and empowering them to live healthier lives.
Interactive Workout Player
Funxtion’s interactive workout player is a key feature for gym-based workouts and one of the most complex features in our product suite. Here are some examples of the feature:
Platform, App and SDK Localisation
Translation project
I spearheaded the localisation of Funxtion’s Platform and Mobile SDK, leading cross-team collaboration to expand into international markets. This project, which involved product and commercial teams and internal and external development teams, delivered multilingual support and increased revenue by 48%.
I worked closely with our senior developer to integrate our API with Crowdin, a localisation management platform, and DeepL, a neural machine translation service, to translate the text of our Platform and Mobile App SDK into Polish, Dutch, and Ukrainian.
Additionally, I developed a structured process to ensure smooth communication and timely delivery across all teams, overseeing user testing to validate localised features. This effort drove product adoption and enhanced client satisfaction in new global regions, contributing to the product's rapid growth.
Gallop CliftonStrengths Report
Created by educational psychologist Donald Clifton, the CliftonStrengths assessment identifies the strengths that make top performers stand out. It’s a performance-based tool that helps individual uncover the areas where they have the greatest potential for building on our strengths.
Thank you for taking the time to read my portfolio and testimonials.
I’m excited to bring my passion for personalised health solutions and proven track record in product management to the Senior Product Manager role at ZOE. Let’s connect and explore how I can contribute to your mission of helping everyone take control of their health by understanding their unique biology!
(e): eloisedack@gmail.com
(m): 00 31 612 748 443